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April 29.2026
3 Minutes Read

Transforming Communities: San Bernardino's Route 66 Love Your Block Initiative

Love Your Block Initiative San Bernardino logo on Route 66 shield.

Revitalizing San Bernardino: The Love Your Block Initiative

The City of San Bernardino is taking significant strides to enhance its neighborhoods through the “Love Your Block” initiative, which has awarded $26,200 in grants to six local projects inspired by the iconic Route 66. This initiative not only signifies the city's commitment to beautification but also serves as a historical acknowledgment of Route 66, especially in light of its upcoming 100th anniversary. Mayor Helen Tran remarked, “As we mark 100 years of Route 66, these Love Your Block projects highlight the importance of preserving and reinvesting in this iconic corridor.”

Funding Community Improvement Projects

With the support of the Bloomberg Center for Public Innovation, San Bernardino has embraced a model that empowers local residents to revitalize their surroundings. The “Love Your Block” initiative taps into community creativity and introduces small grants to foster high-impact projects. This year marks the continued partnership that began in 2009, reinforcing the city’s goal of promoting civic engagement and neighborhood pride.

Highlighting the Winners and Their Projects

The city received a multitude of submissions, with the final six projects selected through community votes highlighting various aspects of local culture and history. For instance, local artist Darren Villgas will create a mural representing San Bernardino's historical journey, while others like the Downtown Neighborhood Association plan ongoing cleanups to maintain the aesthetic value of the city. The awardees include:

  • The Mother Road – A Journey Through San Bernardino: A mural celebrating the city’s connection to early railroads and modern transportation.
  • Mt. Vernon & 7th Street Mural: A piece honoring the Westside’s rich cultural background.
  • Downtown Wall of Fame Mural & Clean-Up: Featuring Route 66 imagery and community-led cleanups.
  • Connecting the Past: Mural dedicated to Amapola Rico Taco for its longstanding presence in the community.
  • The Gateway Project: A colorful sign promoting San Bernardino as the Gateway to Southern California.
  • Route 66 Little Free Library: Encouraging literacy and community sharing.

The Importance of Community Engagement

As these projects unfold, they not only beautify the city but also create a sense of ownership among residents. Community engagement is a central tenet of the “Love Your Block” initiative, allowing residents to take part in shaping their surroundings actively. These projects are more than just aesthetic improvements; they serve as platforms for storytelling, bringing to life the narratives that Route 66 holds for San Bernardino.

Funding Opportunities Still Available

Local organizations looking to make a difference should note that funding is still available. The city encourages applications until October 31, ensuring that the momentum of this community-driven project continues throughout the year. The active participation from residents ensures that San Bernardino not only preserves its history but also enhances its future as a vibrant community.

Conclusion: Join the Movement to Beautify San Bernardino

Projects like “Love Your Block” exemplify the power of community engagement in revitalization efforts. As San Bernardino prepares to celebrate 100 years of Route 66, let’s appreciate the efforts of our neighbors and consider how we can contribute to the beautification of our own neighborhoods. If you’re interested in making a difference in your community, look out for future funding opportunities through the “Love Your Block” initiatives.

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