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San Bernardino's Remarkable Journey to Clean California Community Status

Update San Bernardino's Transformation: From 'Dirtiest City' to Clean California Community In a remarkable turnaround, Downtown San Bernardino has recently been designated a Clean California Community, just weeks after a report ranked it as one of the dirtiest cities in the United States. Spearheaded by Realicore Real Estate's David Friedman, this grassroots movement has rallied local businesses, nonprofits, and residents to create a cleaner, more vibrant community. Community Engagement: The Heart of the Clean California Initiative The Clean California initiative, launched in 2021 by Caltrans, aims to reclaim and beautify public spaces across the state by investing $1.2 billion in litter collection, education, and community engagement. San Bernardino's community committed to this cause by organizing cleanups, developing anti-littering campaigns, and fostering educational workshops. As a result, the city will enhance its infrastructure by installing more trash containers in key downtown areas and parking garages, a critical step for maintaining the community's cleanliness. Criteria for Designation and Future Opportunities To achieve the Clean California designation, San Bernardino met rigorous criteria, including hosting regular community cleanup events and creating long-term anti-littering strategies. By committing to these practices, the city now enjoys priority access to resources and grants to further their cleanup goals, which includes potential funding to revitalize critical areas like Sole Alley. The Economic Impact of Cleanliness David Friedman emphasized that cleanliness not only enhances public pride but also attracts investment. With the promise of a cleaner downtown, there is hope for increased economic activity, which could lead to job creation and improved public spaces. The city’s ongoing renovation of the historic California Theatre, which is receiving $6.8 million in upgrades, exemplifies the positive trajectory that results from community engagement and city collaboration. Friedman stated, “If we can turn every dilapidated space into a vibrant space, we’d be a much more vibrant city.” A Community Effort with Lasting Benefits This designation reflects a profound shift in community sentiment. Where once heavy criticism related to the city’s image prevailed, a positive narrative is now emerging. Community members are increasingly encouraged by the success of these initiatives, signaling a brighter future for San Bernardino. “Pride of ownership matters—if you see trash on the street, it’s discouraging. This designation has really created collaboration between small businesses and nonprofits in our downtown,” Friedman noted. Moving Forward: Next Steps and Community Events The impact of the Clean California initiative will continue with scheduled community cleanups, with the next event organized by Stronger Together Now slated for October 26. This series of collective actions not only seeks to maintain cleanliness but also to foster a proud community spirit that can withstand future challenges. Updates on events and participation details can be found on Realicore Real Estate’s social media channels. In conclusion, San Bernardino's Clean California designation serves as a powerful reminder of what can be achieved through community collaboration and commitment to improvement. This project illustrates the importance of community engagement in transforming neighborhoods and enhancing quality of life.